Strategic Management, Organisational Strategic Analysis on Barclays Essay

Strategic Management, Organisational Strategic Analysis on Barclays PLC - Essay Example Introduction Barclays PLC is a major global financial service provider that is engaged in retail banking, credit cards, corporate and investment banking, and wealth management with an extensive international presence – Europe, Africa, Asia and the Americas (Barclays, 2011). The company has its roots in the UK, which has remained as its major market in terms of income, personnel – about 60,000 – and other resources. As a big financial services provider the company is structured as follows. First it is divided into the three major categories: (1) retail and business banking; (2) corporate and investment banking, and wealth management; and (3) group centre. The retail and business banking is further subdivided into four business segments: UK Retail and Business banking, Europe Retail and Business banking, Africa Retail and Business Banking and Barclaycard. Corporate and investment banking is subdivided into: Barclays Capital, Barclays Corporate and Barclays Wealth. Global centre comprises of all the other operations at the company’s head office (Barclays, 2012a). In 2010, the group had made a total income of  £31,440 million and had nearly 147,500 employees globally. This research paper shall focus on the company’s UK Business Banking segment.... The retail and business banking is further subdivided into four business segments: UK Retail and Business banking, Europe Retail and Business banking, Africa Retail and Business Banking and Barclaycard. Corporate and investment banking is subdivided into: Barclays Capital, Barclays Corporate and Barclays Wealth. Global centre comprises of all the other operations at the company’s head office (Barclays, 2012a). In 2010, the group had made a total income of ?31,440 million and had nearly 147,500 employees globally. This research paper shall focus on the company’s UK Business Banking segment. According to Antony Jenkins, the Chef Executive of Global Retail Banking, the company’s strategic goals are â€Å"Happy customers, strong profit growth, good returns (Barclays, 2011, p.18)†. However, this may prove to be quite a challenge considering the effects of financial crisis of 2008 and the current recession in most of Western Europe (the UK included) which ar e major markets for the company. One key change that the bank will have to contend with is increased stakeholder involvement and expectations as depicted in Appendix A. 2.0. Analysis of the Internal and External environment PESTEL analysis enables a company to analyse its macro-environment. From the macro-environment the company’s strategist can then figure out which factors are more likely to change and which amongst these will have the greatest impact on their organisation (Gillespie, 2007). Five forces analysis helps a company to understand the structure of its industry and stake out a position that is less vulnerable to attack and more profitable (Porter,